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Many people are confused as to why SEO, or Search Engine Optimization, is considered an internet marketing strategy. The reason for this is really very simple. Traffic among the search engines is free and as your rank rises within the engines you get continual link requests from webmasters. In turn, this gives you another source of traffic that does not cost you a penny. For most internet marketers, traffic is their main concern and priority. Without traffic, online businesses will go nowhere and are doomed to failure.

Everyone wants their site to be rated higher among the search engines. Regardless of how you go about getting your site seen, whether through indexing or directories, it is important to spend some time planning and doing research. Make sure that you learn all that you can and that you are utilizing search engine ranking to the full potential and reaping the benefits from it.