How to Use Instagram for Marketing
These days, there are so many ways to market one’s brand. The internet itself is a vastly growing community, and in recent years, Instagram has proven to be one of the most reliable apps that could be used for marketing.
If you’re thinking of using Instagram to help you put the word out about your brand, here are some tips you should keep in mind.
Add a Link in Your Bio
This is a given.
The only place where you can add a clickable link on Instagram is on your profile page itself. You can start with a link to your website. Or, if you’re marketing a certain product, add a link to that product itself. If you’re holding contests, add a link to the contest page.
Just say “Link in my bio” on your posts.
Show Services and Products with Subtlety
One thing that Instagram users hate is when you advertise to their faces. Instagram really is not the place for that.
However, you can still show your followers your products and services by means of taking photos of you using them, and making sure you use the most interesting captions and hashtags.
For example, you’re selling Brazilian Coffee. Instead of just taking a photo of the coffee packs, you can take a photo of a cup of coffee, together with a book, and some plants, and say “Coffee + Books + Fresh Air = Good Times” then use the hashtag #BrazilianCoffee or the name of your store!
This way, you create curiosity, and will not lose followers just because you have annoyed them with spam!
Text Overlays are Helpful
There are people who use Instagram just to browse photos and do not really give much time to the captions. Since Instagram caters to people who have low attention span, it might be good to just use text overlays on photos so that they’d easily see what you’re trying to say.
Basically, it’s a way of writing on the photo itself. Just make sure you only use short words and that you don’t take the beauty of the photo away. Try using Canva, Pixlr Express, or PicMonkey for editing your photos—they have really great collection of fonts and overlays that you could use!
Use the Proper Hashtags
Hashtags could make or break you. Instead of being vague, try being specific with the hashtags you use. Say your company is called Helpful Healthy Food, and you’re trying to sell Brazilian Coffee, don’t just use #BrazilianCoffee. Use #HelpfulHealthyFoodBrazilianCofee instead.
It’s all about branding!
And sometimes, it’s alright to use clear calls to action.
Sometimes, you just have to advertise point blank.
For example, say that every time someone likes your photo, he’ll get a chance to win your newest range of products, and that the link is in your bio. Or, say if you reach 100 likes, you’ll come up with a new contest.
People like it when you are being honest.
With these tips, you’ll surely be able to market your brand on Instagram the right way! Good Luck!